Technology in Marketing Research for ResMarket Pty-myassignmenthelp

Question: Discuss about theTechnology in Marketing Research for ResMarket Pty. Answer: Introduction The use of technology is an essential part in the activities related to marketing research. Better level of accuracy can be obtained with the help of technology integration in marketing research process. This current report will focus upon advantages that are related to technology implication in marketing research activities. The result of this report will help to convince the internal stakeholders of ResMarket Pty, which is a Sydney, based marketing research firms. Currently many of the internal stakeholders of the organisation are not convinced about the implication and advantages of use of Technology due to the high level of cost that is involved. With the help of the current report it will be possible to highlight upon the key advantages that are associated with the process. Advanced method for marketing research In the current days of business environment, it is important for all major companies to have the latest information related to marketing research that can help them to implement effective business plan. This is particularly essential in the fast changing consumer market (Norman and Verganti 2014). The primary step in the research process is to define the research problem. This can help to highlight upon the existing issues of marketing. According to Neuhofer et al. (2014), with the implication of Technology in marketing investigation, it is possible to redefine the Research Design that is being implemented in practice. The data collection process is believed to be the most vital step in every marketing research. Primary data is required in order to properly analyse the current condition of market. In this context the market researchers have to deal with huge amount of data. Mittelstaedt et al. (2015), have mentioned about the importance of online survey system that is believed to be one of the effective ways that Technology can help in marketing research activities. One of the major advantages of online survey is that it enables the market researchers to collect huge amount of data within brief period of time. This has been a major improvement over manual process of Data Collection, which required huge amount of time. With online survey it is also possible to collect data from wide range of audience. Social media platforms are one of the popular destinations from where online data survey is conducted. It is also possible for the participants to easily express their opinions about the marketing research issues. In Manual process of Data Collection, it is one of the challenging tasks for the market researchers to properly arrange the collected data and store them for further analysis. Nevertheless, with technology in the form of digital databases, it is possible to overcome the challenge and also reduce the risk of errors that can occur in the process of manual data storage (Huang et al. 2016). The overall process being highly automated, it is also possible to achieve high level of accuracy in the result of marketing research. Technology helps to improve data analysis process In the current days, the market researchers use the latest technological software in order to properly analyse the data that is needed to deal marketing research activity and also provide maximum precise and accurate result. SPSS and Stata, are few of the major software that are used in the current a market research in order to analyse the huge bulk of data that has been collected from primary sources. Both quantitative and qualitative form of data analysis can be done with the help of this latest software. The challenge of dealing which statistical analysis of marketing data and easily be resolved with the help of the procession programming that has been incorporated in the technical software (Winer and Neslin 2014). There is also the challenge of errors, which is associated in the process of manual data analysis. These errors can compromise upon the overall quality of the research and also reduce the level of accuracy. The technology also allows the opportunity for storage of the result of data analysis that can be used for future purposes (Henseler et al. 2016). Transcription analysis is one of the essential features of Technology implication and software that are used in data analysis process. This system can help to focus upon the crucial points that are associated with analysis of interview transcript. Neuhofer et al. (2014), have added in the context that coding and interpretation techniques can also be implemented in the overall marketing research process, which is believed to be few of the important features related to technology integration. There is also special software that can help in advanced level of searching. The searching tools are applicable in cases, where it is essential for market researchers to explore specific research parameters in marketing. Norman and Verganti (2014), have mentioned about the fact that there are risk of incorporating false or fake information in Manual process of data analysis. This false information can compromise the research quality. The Technology can very easily help to reduce the risk of incorporating fake information in the result of marketing research. Hence it is possible for the business firms to easily rely upon the result of the investigation conducted by marketing research firms. Technology implication can create new job opportunities It is essential for all marketing research companies to recruit software experts in order to ensure best possible result obtained from marketing research activities. Hence, with the implication of Technology in marketing research it is possible for the business firms to create job opportunities (Babin and Zikmund 2015). The software engineers an expert can help to ensure proper method of data collection and analysis are being implicated in the overall process. Conclusion and Recommendation Better level of accuracy that is obtained in the marketing research is believed to be the major advantage of Technology. In spite of the fact that Technology implication process involves high level of expense at initial stage, is important to note that in longer duration the use of technology in the form of online survey and use of data analysis software can prove to be budget friendly. Hence, it is essential for marketing research firms like ResMarket Pty to hire software and technological expert in order to ensure that they are able to imply the best research method. This can help them to provide better result in all marketing investigation activities. Reference Babin, B.J. and Zikmund, W.G., 2015. Exploring marketing research. Cengage Learning. Henseler, J., Hubona, G. and Ray, P.A., 2016. Using PLS path modeling in new technology research: updated guidelines. Industrial management data systems, 116(1), pp.2-20. Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L., 2016. Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework. International Journal of Tourism Research, 18(2), pp.116-128. Mittelstaedt, J.D., Kilbourne, W.E. and Shultz, C.J., 2015. Macromarketing approaches to thought development in positive marketing: Two perspectives on a research agenda for positive marketing scholars. Journal of Business Research, 68(12), pp.2513-2516. Neuhofer, B., Buhalis, D. and Ladkin, A., 2014. A typology of technology?enhanced tourism experiences. International Journal of Tourism Research, 16(4), pp.340-350. Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs. technology and meaning change. Design issues, 30(1), pp.78-96. Winer, R.S. and Neslin, S.A. eds., 2014. The history of marketing science (Vol. 17). World Scientific.

Analyzing Supply Chain Activities of Mulberry

Question: Discuss about the Analyzing Supply Chain Activities of Mulberry. Answer: Introduction The report aims to discuss the interfacing areas of logistics with the three core functional areas (marketing, production, finance) of an organization Mulberry. The report would also analyze the order processing system of the company by studying the current process, identifying the challenges and recommend solution for the same. Further, the report would discuss the existing supply chain system of Mulberry to identify the challenges faced by the company and provide recommendations for the same. Mulberry: Company Overview Mulberry was founded by Roger Saul in the year 1971 in United Kingdom. The company produces leather goods with its USP as womens handbags. Mulberry is known internationally for its British lifestyle brand. It produces a range of leather products for men and women. Its product range includes womens handbags, pouches, purses, accessories, shoes, clothing, mens bag, accessories, shoes and other mens and women leather products. It has established its brand image for producing highly-crafted fine leather goods. Mulberry has strategically positioned itself in the minds of the consumer for premium quality bags and accessories for youths and females. This has supported the growth of the company in terms of sales and revenue which is spurted during the peak season (Mulberry, 2016). Mulberry faced the challenge of automated warehouse processes which could not help to achieve economies of scale. The company partnered with Manhattan Associates to achieve efficient warehouse and store more stock. Manhattan system benefitted the company through better inventory control, enhanced utilization of warehouse storage space and deployment of labor (Manhattan Associates). Mulberry is one of the listed companies on the London Stock Exchange. Its apprenticeship program helps the youngsters to explore job opportunities through its training and placement at the company sites. The Logistics - Marketing Interfaces Logistics interfacing with marketing includes forecasting of demand, warehousing, product packaging, stock of finished goods, outbound transportation and after sales support. Logistics and marketing together contribute towards increased customer satisfaction which results in higher company profits. Logistics is considered as the other half of marketing because both the activities aim towards providing the product to the consumer. Price, promotion, product and place are the four Ps of marketing mix. The marketing mix place is connected to logistics because a customer might be convinced by the promotions and advertisements but cannot buy the product until and unless it is available at the stores (Riccio, 2011). On the other hand, logistics and supply chain is affected by a weak marketing campaign because if people are not interested to buy the product then the inventory investment would be affected. Mulberry has to maintain the location of the handbag stores in order to attract to target audience. Other than place, logistics also have an impact on the final price of the products of Mulberry. The costs of transportation and distribution are considered to calculate the price of the product (Riccio, 2011). Further, out of stock also has an impact on the brand image of the Mulberry and customer tends to give up their buying decision. This may result in losing the customer permanently. Mulberry has been consistently thriving towards managing its inventory control to reduce the prices of its handbags. Logistics is affected by the various sizes and shapes of Mulberry products in the process of achieving economies of scale (Riccio, 2011). Lastly promotional activities have an impact on the logistics and needs to be communicated to the logistics department to maintain the brand image. Logistics Interface with Finance and Accounting Logistics interfacing with finance and accounting includes budget and allocation of the resources of organization. Every organization thrives towards eliminating the layers of cost from their logistics process. Mulberry has also been struggling for the same to achieve its economies of scale. The activities of supply chain are affected by the financial decision of Mulberry which aims towards cost reduction and profit maximization. The logistics process has a huge impact on the company profits, cash flow, cost of product and risk management. It is an important factor to improve the financial performance of the company. Mulberry uses vendor-managed inventory system to increase its revenue by thirty to forty percent. Vendor managed inventory system gives the liberty to suppliers to manage the on-site inventory. VMI system helps to achieve the economies of scale and increase the company revenue by increasing the product sales (Trunick, 2011). Logistics Interface with Production Logistics interfacing with production include inbound transportation, raw material stock, process scheduling and warehousing. The storage of raw material and inventory control depends upon the production quantity of Mulberry. Inbound transportation is an important activity of supply chain system because it maintains the relationship with the key suppliers. Inbound transportation is affected by the production activities such as flow of raw material in the process, in-plant warehousing and others. Order Processing System Mulberry has an automated order processing system through which customers can easily place their orders through phone, email, internet or in person. Mulberrys order entry system takes the basic data which is required to process the order of the customer. Customer places an order through phone, email, internet or in person. The sales configuration system of the process takes care of the customers order and ensures customer satisfaction. Shipment planning system coordinates the product outflow by determining the orders lined in process and their location to be shipped. The system ensures that the consumer receives quality product on time. Automated inventory control system of Mulberry updates the stock to manage the inventory system and reflect the changes in inventory. The customers credibility is analyzed by looking up his address and other details including updated credit score. Invoice and Billing process calculates the amount to be paid by the customer by computing discounts, taxes and other charges to generate invoice. Mulberry maintains its long term relationships with the customers through customer relationship management system. The marketing and advertising activities influence the minds of consumer and position the product in the minds of the people. Further, the promotional activities and offers attract the customer through lucrative deals and discounts. After sales services ensure that the customers are satisfied to retain loyal customers. Mulberry has a specific routing system which determine the method to source the product from a different location. The company has an advanced scheduling system which schedules the delivery of goods and services. In spite of an automated order processing system, Mulberry still faces the challenge of providing timely delivery of products to the customers. Customers have become increasingly demanding in nature and expect the product to be delivered on time as a basic requirement. Due to complex processes and system, sometimes there is a delay in the product delivery which causes customer dissatisfaction. Though it is equally important to create new customers but retaining old customers is the fundamental necessity for an organization. Customer dissatisfaction may lead to loss of permanent customers which is a huge loss because companys eighty percent of the revenue is generated from the twenty percent of its old customers (Kruger, 2011). Timely delivery is a huge pressure for the company because of its complex supply chain system. It has been found that 58 percent of the purchasers tend to give up because the product was not delivered on time. Mulberry needs to take measures to improve its order processing system to provide timely delivery of the products. Recommendations Real-time visibility and order updates Mulberry must adopt real-time visibility to provide timely delivery of its products and services by tracking the order id of the customers (Chung, 2016). This would ensure timely delivery of services which would lead to customer satisfaction. Reduce Cycle Time and Improve Efficiency Time is very critical while processing a order and the organization should also try to reduce its time of order cycle to improve the efficiency of the overall process. Mulberry Inventory Management System Mulberry was facing the challenge of ineffective inventory control because of various issues. Mulberry was not able to deploy labor effectively which did not support efficient picking. After analyzing the problems, Mulberry resorted to the solution to partner with Manhattan Associates to improve its inventory control (Manhattan Associates, 2016). Manhattans software system enabled the company to meet the demands of the customer by maintaining its inventory control. Mulberry is now able satisfy the customer demands by dispatching timely consignment (ERP Search, 2016). Mulberry Inventory Management System operates on the following concepts: Demand forecasting helps to balance supply and customer demand by maintaining minimum inventory in the system. It forecasts the demand by analyzing the season patterns to fulfill the customer demand. It has the ability to capture the trends and patterns of the market and then responding to them with an adaptive Unified Forecasting Method. It has the feature of maintaining the integrity of the system and thus removes any duplication. It also takes into account the exceptional factors in order to determine the correct demand. Its Proprietary Unified Forecasting Method helps to sense the trend and demand patterns. Financial planning helps to plan and forecast the performance of the organization which helps to determine the quantity of inventory to be maintained through step-by-step workflows. Item planning helps to synchronize item and assortment plans in order to inform the planners to make the required amendments in the plan. The system functionality involves making of purchase orders, relocating, adjusting and disposing of the inventory, making sales orders, picking, packing and shipping, counting the physical inventory, running and scheduling reports and then finally printing the barcode labels. Manhattan SCALE helped the organization to switch to IT based approach for inventory management (Logistics and Supply Chain, 2013). The company was able to meet the demands of the customers during peak season (Retail Technology, 2010). Manhattan SCALE has been employed to provide the following services: Manhattan system ensures inventory control by efficiently managing the stock and tracking the serial number of the products (Manhattan Associates, 2016). The system reduces the cost of the process by eliminating the layers which increases the process cost (Manhattan Associates, 2016). The system has an integrated transportation system which ensures freight bill reconciliation and other activities are in place (Manhattan Associates, 2016). The Manhattan system integrates different channels to increase the overall efficiency of the process. The system maintains the stock in advance so as to meet the demand of consumers. Its constraint based selection and real-time replenishment supports a better inventory control. It also uses advanced order cartonization to ensure timely and accurate delivery (Manhattan Associates, 2016). Mulberry has achieved its economies of scale by partnering with Manhattan Associates and has created an effective inventory management system to meet the customer demands. The biggest challenge that the organization is facing is that it is unable to manage the inventory level across the channels which includes web, catalog, stores and other channels. Omni-channel planning would help the company to manage its inventory level across all the channels. The system would ensure promotion planning across all channels of Mulberry through its channel specific hierarchies and planning metrics. The system quickly compiles the what-if situations to reforecast the inventory at every level of the business. The system would maintain the consistency of planning and development at every level of the organization. Further, the system ensures the accurate reflection of inventory across the channels by tracking individual channel. Conclusion The report has successfully analyzed the supply chain process and logistics interface with marketing, production and finance department of Mulberry. Logistics is directly connected to the marketing and advertising of Mulberry. The raw material and inventory control is affected by the production and manufacturing processes of the organization. Budget planning and resource allocation interfaces with the finance and accounting department. Further, Mulberrys automated order processing system takes the order from the customer and updates the inventory to reflect the change. Its shipment planning controls the outflow of product and routing system directs the flow of product from one location to other. Its invoicing and billing system generates the invoice of the customer after investigating the credibility of the customer. In spite of an automated system, Mulberry faces the issue of timely delivery of products and services for which it needs to integrate real-time visibility within the system. Mulberrys supply chain system has been upgraded by partnering with the Manhattan Associates. Manhattan SCALE has improved the overall efficiency of the supply chain system through its integrated transport system and reducing the different layers of the process. The system has supported the organization to achieve its economies of scale by utilizing the warehouse effectively. Though the changing consumer trends become a costly affair for the company for which Mulberry could integrate an ERP system within the process to reduce the cost. List of References Chung, S. (2016). Reducing Omni-Channel Challenges with Order Processing Software. Acctivate. Retrieved from: https://acctivate.com/order-processing-software-omni-channel/ ERP Search. (2016). An Independent Supply Chain Management Software Review. ERP Search. Retrieved from: https://www.erpsearch.com/manhattan-associates-review.php Esker. Challenges In Sales Order Processing. Esker: Document Process Automation. Retrieved From: https://www.esker.com/order-processing-automation-software/challenges.asp Intel. (2012). Transforming Intels Supply Chain to Meet Market Challenges. Intel IT. Retrieved from: https://www.intel.in/content/dam/www/public/us/en/documents/best-practices/transforming-supply-chain-to-meet-market-challenges.pdf Kruger, E.R. (2011). Top Market Strategy:Applying the 80/20 Rule. US: Business Expert Press. Logistics and Supply Chain. (2013). Mulberry implements demand and fulfillment system. Logistics and Supply Chain. Retrieved from: https://www.logisticsandsupplychain.com/4555-mulberry-implements-demand-and-fulfilment-system/ Manhattan Associates. (2016). Mulberry bags Manhattan Associates for supply chain success. Manhattan Associates. Retrieved from: https://www.manh.com/sites/default/files/sys/en-gb/document/manh-mulberry-and-manhattan-case-study-en-gb.pdf Manhattan Associates. (2016). Ranked best warehouse software for 8 consecutive years. Manhattan Associates. Retrieved from: https://www.manh.com/products/warehouse-management Mulberry. (2016). About Us. Mulberry. Retrieved from: https://www.mulberry.com/gb/about-us Om Prompt. (2016). Order Gaps. Om Prompt. Retrieved from: https://www.omprompt.com/order-gaps Pacmanfull. (2016). Invoicing Data Flow Diagram. Pacmanfull. Retrieved from: https://www.pacmanfull.com/invoicing/invoicing-data-flow-diagram Retail Technology. (2010). Mulberry bags supply chain IT for business growth. Retail Technology. Retrieved from: https://www.retailtechnology.co.uk/news/678/mulberry-bags-supply-chain-it-for-business-growth/ Retail Technology. (2013). Mulberry puts demand and fulfillment in cloud. Retail Technology. Retrieved from: https://www.retailtechnology.co.uk/news/4690/mulberry-puts-demand-and-fulfilment-in-cloud/ Riccio, E.F. (2011). Logistics Today: The logistics - marketing interface. Ukraine Business Online. Retrieved from: https://www.ukrainebusiness.com.ua/news/2532.html Sourcing Journal. (2015). Top Five Issues Facing Retail Supply Chains. Sourcing Journal. Retrieved from: https://sourcingjournalonline.com/top-five-issues-facing-retail-supply-chains-cbx/ Trunick, P.A. (2011). Finance The Supply Chain: Show Me The Money. Inbound Logistics. Retrieved from: https://www.inboundlogistics.com/cms/article/finance-and-the-supply-chain-show-me-the-money/

Sample Essays For Students

Sample Essays For StudentsBluebook has a large number of sample essays available for their authors to use in writing essays for use in their grading tool. These samples are meant to give students a basic idea on how to write such samples, but also how to make them meaningful, neat and appropriate to the topic at hand.The authors of these essays are well versed with the correct way to structure a sample essay in Bluebook. Students should be allowed to edit the sample essay as much as they wish. The Editor may also rewrite some parts according to the student's wishes.Students can add to or change a sample essay that they have seen in the sample set to suit their needs. The Bluebook authors need this kind of a tool in order to make sure that the students understand what they are expected to do in completing assignments for their college or university. As a matter of fact, the authors of the Bluebook reviews the assignments very carefully before they are published in the book. Thus, it i s only in cases where the students have a difficult time understanding the tasks that they are required to perform that the errors or omissions in the essay will be corrected.If a student feels that he is not being given the proper attention and the reasons behind his grade, he may file a grievance with the Bluebook editors. It will be his job to explain the problems and the reasons for the discrepancy. If the reasons are valid, then the student's grievance will be honored by the editors, but if it is found to be lacking in any way, then the student's grade will be changed to reflect the actual grades he received from the college or university.One of the advantages of using Bluebook for college students is that they get to decide when they wish to have their grades altered. They will never be informed about the changes in their grade. In this case, the student will be given the opportunity to revise the essays in the format and style that he prefers.If there are any grammatical or s pelling errors in the essays that the students have written, then they are also corrected. In some cases, they may be corrected during the editing process itself. However, the grades given by the college or university for their work will reflect the fact that these students made the corrections themselves.In some cases, students cannot write the essays they have written to the editors offer them to the writers who wish to have their pieces revised. The writers will review them and then submit them for the school's approval. After their work is approved, the writers will have the opportunity to revise their works once again to meet the standards set by the college or university.When the College or University offers samples to the students, they are also usually interested in the quality of the work submitted by the students. They may ask the students to go through the work again and provide suggestions on what they feel is wrong with the sample essays. This would be done so that the students are in the best position to have their writings approved by the college or university that they are applying to.

Social Media Networks Impacts on Political Communication

Introduction Social media networks have greatly influenced political communication in modern society. Its impact on political activities and governance is especially profound. In the book, the Internet Imaginaire, Patrice Flichy says the development of the internet (social media) is among the most revolutionary processes in modern society (more specifically because the internet has become a super-highway of information).Advertising We will write a custom essay sample on Social Media Networks’ Impacts on Political Communication specifically for you for only $16.05 $11/page Learn More From the increasing importance of the internet, today, Flichy argues that most politicians have only joined an ongoing trend of designers, business executives, and individuals (among others) who have resorted to use social media as a technical utopia for advancing their goals. Since many people have accepted the internet as their main communication paradigm, the intern et has become widely successful in changing how politicians interact with their subjects. In sum, Flichy argues that the internet has been widely successful in politics because it transforms the interaction between leaders and their followers. From an emphasis on the Middle East political space, this paper focuses on explaining the impact of social media in the UAE political life by exploring if social media networks make leaders more visible and transparent. To have a practical understanding of this issue, this paper focuses on the social media activities of UAE’s foreign affairs minister, H.H. Abdulla Bin Zayed Al Nahyan. Through an analysis of his Twitter account, this paper proposes that social media networks make political accountability easier and friendlier, as it increases the visibility and transparency of political leaders. However, to understand this fact, this study first explains how social media has created a new way to represent political leaders in the UAE. A New Way to Represent the Political Leader in the UAE Culture The social media presence of Abdulla Bin Zayed draws significant inferences from the works of Louis Marin, in the book, the King’s Portrait. Marin largely borrows from the experiences of King Louis XIV in portraying the image of a politician as an immortal onlooker (through the transformation of politicians from theological bodies to immortal political figures). Flichy contextualises this transformation through his understanding of the power that most politicians enjoy in transforming themselves to political relevance today (through social media). Marin explains the same situation, although from a historical perspective, by saying that the transformation of politicians to political relevance (through the internet) is a symbol of absolutism.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Absolutism represents a political order that redefines the meaning and status of representation by redefining the configurations of power. Broadly, Marin’s work shows how politicians achieve social control through art. The relationship between politics and art is unfamiliar for most political studies, but it symbolises the interaction between aesthetics and kingship. This relationship also stems from the interaction between state, God, and the truth. A complete symmetry of these three aspects of governance stems from the absolute achievement of sovereignty and power. Most literatures that have explored the impact of social media in the UAE political space have chronologically shown that the growth of social media has led to a shift of its use from a social paradigm to a political and civic paradigm. Recent events surrounding the Arab spring and the increased influence of civic movements in the Arab world have especially supported this change. The influence of social media in the UAE political space associates with several political and social factors, like the acceptance of divergent political views, the support of social and political changes, people’s empowerment, and the influence of social media on people’s views of the society. Across the Arab world, social media use has however introduced political change in different measures. Particularly, social media has had a huge impact on how political leaders interact with their followers. A key issue that manifests here is persuasion because it explains how political leaders interact with their followers. The role of social media in persuading people to follow a leader is a departure from the traditional role of social media as a tool for collecting signatures, or for advocating a social or political cause. Nonetheless, every political leader has a distinct reason for using social media. An analysis of Sheikh Zayed’s Twitter page shows that the uses of social media are highly dynamic (even though it should primarily i ncrease the level of interaction between political leaders and their followers). Therefore, today, social media serves to provide a more intimate/personal access to political leaders. For example, people know Sheikh Zayed more intimately through random tweets. For example, one tweet (which appears on his Twitter page) says, â€Å"Read my piece on how Sheikh Zayed’s childhood and early youth shaped his character as a leader.†Advertising We will write a custom essay sample on Social Media Networks’ Impacts on Political Communication specifically for you for only $16.05 $11/page Learn More Such tweets offer a personal insight into the life of the political leader. Despite providing a personal touch to political leadership, social media also provides a platform where people can be entertained and informed about political events. For example, in Sheikh Zayed’s Twitter account, there is a lot of information regarding the dangers of driving, the importance of eating healthy, personal inspiration (among other factors). In sum, social media has helped to package political leaders differently, by presenting them as multifaceted individuals with a more personal touch (than before). This platform gives them visibility in their public lives. Too Much Visibility While social media offers immense advantages to businesses, political institutions, individuals, and political leaders, it also has its disadvantages. A common disadvantage is too much visibility. In the past, visibility was mainly limited to the presence of individuals on one location and at a specific time. However, with the development of social media communication, people do not have to be at the same place and at the same time to be visible; online presence gives them this visibility. This new form of visibility has a huge impact on the relationship between visibility and power because it may destroy or build the reputation of politicians. However, smart political leaders seek the services of third parties, like public relations (PR) firms, to manage this new level of representation and exploit it to their advantage. Usually, such political leaders use this platform to create a strong support base for their political causes. Relative to the above assertion, Abdulla Bin Zayed uses his visibility on his Twitter page to create a strong support base for his official duties. As the minister of foreign affairs, Abdulla Bin Zayed uses his Twitter account to communicate positive issues about the UAE. For example, his Twitter account has the following tweets, â€Å"Abu Dhabi is the world’s fourth favourite city, ranked behind only New York, London, and Paris.† â€Å"American University in Paris receives anonymous donation from UAE in honour of late educator.† These tweets report positive issues (such as security, development, tourism, and charitable matters) about the UAE and some of its cities. A positive portrayal of the UAE also complements his role as an ambassador for the government (especially in his capacity as the minister for foreign affairs). Depending on the contextual framework, too much visibility may be a positive and negative thing for social media users. For example, for political leaders, too much visibility is a positive thing because political leaders are public figures and the higher their visibility, the better they achieve political effectiveness. Even though some political leaders use social media for the right reasons, the proper management of increased public attention may expose such leaders to new risks.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More New risks create new areas of fragility for political leaders because even though the smart ones manage this visibility to their advantage, they cannot have an absolute control over social media issues. Therefore, their efforts to exploit social media may still work to their disadvantage. The public may however enjoy increased political transparency through social media. Increased Transparency in the UAE Political Life – A Social Media Analysis The role of social media in increasing the level of transparency in the political life of the UAE largely stems from its influence in determining how people share information (its implication on governance is usually very profound). Social media therefore introduces new risks and opportunities for the UAE political space because on one hand, political leaders may use this platform to influence people’s perceptions, but on the other hand, the same platform has greatly empowered the people to question and criticise political activ ities in the country. Therefore, through an angry blog or tweet, someone can easily tarnish the name of a political leader. While many political leaders have understood these inherent risks and opportunities, they cannot afford to be complacent. Increased transparency is therefore one issue that political leaders cannot wish away. While traditional communication channels included extreme barriers of bureaucracy and lack of access to political leaders, social media has broken down these barriers and made leaders more accessible to the electorate. This way, the electorate finds it easy to question their leaders. In turn, the leaders have become more accountable and transparent in their political and professional activities. A tweet from Abdulla Bin Zayed’s account confirms the above assertion because it contains evidence of public complaints and responses to such complaints (increased accountability). For example, one person said, â€Å"believe it or not; they called to tell m e that they credit the money back based on my complaint.† This tweet shows an interesting dynamic of social media communication in politics because it highlights a seamless communication between the electorate and political leaders. In the past, this type of communication was one-sided (from the political leaders to the electorate). A transformed communication framework outlines one aspect of Flichy’s argument (in the book, the internet Imaginaire) that captures the essence of this paper – redefining information sources. Through a constructivist model, Flichy says the transformation of communication (through the internet) means that information does not have to originate from only one source. Instead, people may interact freely without experiencing the traditional communication barriers held by politicians and mainstream media. This assertion largely explains the nature of information in the Twitter account of Abdulla Bin Zayed because most of the content (tweets ) appearing in his pages do not necessarily originate from him. The potentials that social media and other internet platforms hold for politicians create a huge bulk of the arguments presented by Flichy because he says that the internet has helped politicians to transform mask utopia to liberal ideology. This argument mentions the role of social media in transforming the political causes of some US politicians, such as Al Gore, who used the internet to transform mask utopia to liberal ideology. Nonetheless, evidence of unbiased information sources of interaction also exists between other Middle Eastern leaders and their subjects. In sum, this level of interaction shows that social media has greatly increased the level of transparency in political governance in the Middle East. Conclusion After weighing the findings of this paper, we can affirm that social media networks increase the level of political accountability and transparency in the Middle East. Evidence from Abdulla Bin Zaye d’s Twitter account also shows that social media has helped to package political leaders as more humane, fun, and entertaining. However, the main goal of a political leader, in using social media, is to persuade their followers to be more familiar with their thinking. As leaders strive to achieve this objective, they should use the increased visibility they get through social media to advance their ideologies and relate better with their followers. Marin says that the proper use of social media may immortalise the relevance of political leaders because they can re-invent themselves this way. Comprehensively, smart political leaders identify the right types of conversations (that promote their cause) and engage their audiences accordingly. This attempt should be followed with extreme persuasion because the value of social media exists here – persuading the electorate. This essay on Social Media Networks’ Impacts on Political Communication was written and submitted by user Jeram1ah to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on The Prelude

worth tends to use personification in his poem when relating to n... Free Essays on The Prelude Free Essays on The Prelude In Wordsworth’s autobiographical poem, The Prelude, the author presents a variety of contradictory emotions. In fact, he goes through a cycle of various moods in response to the different scenes and situations he encounters. Such transition of feeling are transmitted through the use of diction, imagery and tone. Wordsworth uses descriptive words that create different atmospheres through out the poem. The reader is first introduced to a peaceful and pacific setting. The author describes the ride his going to take as an act of â€Å"stealth† full of mystery. It is as if he wants to keep this unexpected meeting with nature to himself. Furthermore as the landscape becomes more attractive and brighter each time he â€Å"lustily† dips his oars to reach the promising horizon. Wordsworth appears to be in search of paradise and is determined to reach it. Moreover, Wordsworth suddenly sees a figure that changes the pleasant ride into a scary one. The author feels menaced by a huge figure and therefore starts â€Å"trembling† when dipping the oars. His determination seems to have disappeared as well as his confidence. Additionally, Wordsworth decides to go back to the â€Å"covert† that the willow tree offers. The author needed to look for a place where he felt p rotected; a shelter within nature to escape from his fear. In addition, by the end of the poem the author starts using more vague words to represent his feelings. He describes what he saw in his ride as an â€Å"spectacle,† a remarkable sight. Wordsworth began to interpret what he saw as something threatening, something that filled him up with a â€Å"dim† and â€Å"undetermined† sensation. After his experience he recalled what he felt as â€Å"solitude.† This sudden change in the author made him realize that he was alone in his search for a better place and something as vague as a figure frightened him. Wordsworth tends to use personification in his poem when relating to n...

KIEU paragraph Essay Example | Topics and Well Written Essays - 500 words

KIEU paragraph - Essay Example There are a number of characteristics of Kim that have enabled Kieu to think about him in a special manner. The author has made Kim quiet loyal throughout the tale because it rather took a stance of devotion. The devotion of Kim is evident in the case that despite living away from Kieu for more than years, he continuously loved her the most. Throughout the story, Kim has been projected to be stuck to the vows both of them have taken (Lexuan). This is evident from the quote, â€Å"Our innermost sentiments fine as silk threads†¦ Will unite us forever - this we pledge (Adams Stanza 09). These words rather allow the readers to understand the intensity of love and bond of Kim and Kieu. Readers will also find Kim to be romantic. The romanticism being noted in this context is not just limited to the fact that he loved Kieu but also he loved his country the most (Lexuan). Being a learnt man, he knew that he will never lose the hope of finding Kieu. At the end of the tale, it becomes quiet evident that his hope towards finding Kieu was not wasted. Overall the story has provided a clear yet an in-depth hold of the essence of

Immigrants In Canadian School Research Paper Example | Topics and Well Written Essays - 3250 words

Immigrants In Canadian School - Research Paper Example The research conducted by Ladky and Peterson (2008) has highlighted that there are successful school practices for both formal and informal immigrant parent involvement in their children’s school learning and academic performance, for communicating with immigrant parents and also for learning more about the languages and culture of their students and their families. Their research has suggested that there is a gap between the language of home and school and it remains to be a barrier to successful communication partnership. Parents, teachers, and principals should find ways to utilize mother tongue in ways that can support student’s English learning. Almost all of the interviewed new immigrant parents had very clear expectations that regular homework should be assigned by their child’s teacher as they value homework as means of understanding whether their child is accomplishing the targets in the school days (Ladky and Peterson, 2008, p. 85). In conclusion, the first generation immigrants are relatively less performing whereas the second generation is better performing than the native peers. Canada is a country built on multiculturalism ideology and therefore everyone in Canada has rights to believe in any religious, take pride of it, celebrate events etc, and same is the case with the school as well. Even though there are instances of misunderstanding between parents and teachers, the majority of immigrant parents are highly involved in school events in order to facilitate better communication.